Amid the global pandemic, small businesses are feeling an unprecedented impact. This is particularly true for brick-and-mortar businesses that rely almost exclusively on foot traffic and in-person store visits to drive purchases. Stores with traditional retail footprints must think quickly and reimagine both their marketing efforts as well as revenue streams to be able to stay afloat in these troubled times. The balance is in being practical, creative, and, of course, sensitive.

Investing in digital marketing and online shopping has long-tail benefits as well. Even in “normal” circumstances, a strong e-commerce infrastructure and promotional plan can help with customer acquisition…

Team Monit

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